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Mobile games application: A growing trend

Posted By BSL-i.com on 21 June 2013

Studies show that mobile games are the most popular application category. Many factors including increase in smart phone sales, mobile internet users and mobile application downloads influence the boom of mobile gaming industry. Mobile gaming apps generated $12 billion in 2011 and this industry is expected to double by 2016. Research observations also include 93% of mobile application users are ready to purchase mobile gaming apps. It is also found that an average mobile user spends almost of 7.8 hours per month gaming. The funny fact is that mobile gamers are playing games everywhere all the time, even in bathroom and while walking. All these observations reveal the fact that mobile gaming industry is successful in pulling players from traditional gaming market.

Angry Birds is one of the most popular mobile gaming applications. Angry Birds make an average of $6 million a month just from ads. The revenue of Rovio, makers of Angry Birds, was 10 million in 2010 whereas it became 100 million in 2011. Rovio’s 2011 reports say that 700 million Angry Birds apps were downloaded and 500 billion birds were shot. There are different types of Angry Birds games. If you try to download this mobile application, you could find separate versions for different kinds of smart phones.

In very short period, mobile games became much popular than console based games. The main reason for this popularity is the convenience it offers. Will you be able to play console based game, say Xbox or Play Station, while travelling? If you wish to get the real and full feel of the game, you need many supportive devices. You might need large screen, controllers, speakers etc to enjoy the full gaming experience in case of console based games. But, the major benefit of mobile games is that you can play games anywhere anytime. You just need your mobile with the required game. Moreover, mobile games are best for less serious gamers. You need not have to spend hundreds of dollars to play mobile games. Most of the games are available for a dollar or less. Thus, you have the freedom to try your hands at a variety of games. People whose attention span is too short prefer it than getting stuck into a time consuming game. Altogether, mobile games are taking away the shine of console based games. However, mobile games cannot kill console games as the experience offered by console games is unbeatable.
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